Step into a world of cinematic brilliance with the Samsung 43-Inch 4K HDR QLED Smart TV, powered by cutting-edge Vision AI. Engineered to elevate your home entertainment setup, this QLED TV transforms every scene with lifelike precision. Its powerful AI processor automatically upscales all content to 4K resolution, providing crisp detail, vibrant colors, and stunning contrast regardless of source quality. Its Quantum HDR and Color Booster Pro intensify hues and refine shadows for a viewing experience that feels both immersive and true to life. This smart TV is ready to go from the moment it's powered on with Samsung TV Plus giving you instant access to over 2,700 free channels and 400+ premium options for movies, sports, and live news. And say goodbye to looking for misplaced remotes; with built-in voice control and compatibility with Alexa and Google Assistant, changing channels, adjusting volume, or launching apps is as simple as speaking a command. To make the most of your new smart QLED TV, consider pairing it with a Samsung Q- or S-series soundbar to unlock multidirectional audio that pulls you deeper into your favorite content. And with Samsung Knox Security, you can stream, browse, and connect confidently, knowing your TV and connected devices are shielded against cyber threats.