
Spring E4 Experience Events: Dallas – March 11 | New York Metro – April 2
Philadelphia, PA — February 19, 2025 — Exertis Almo, North America’s largest and most specialized Professional AV distributor, is launching its 2025 E4 Experience program with a dynamic lineup of education, innovation, and networking. Coinciding with International Women’s Day, the program debuts in Dallas on March 11, followed by New York Metro on April 2. Both offer attendees an immersive day of learning, trend insights, and hands-on experiences with nearly 50 manufacturing partners and specialty teams exhibiting and the ability to earn up to 8.5 valuable AVIXA CTS Renewal Units.
Unprecedented E4 Experience Energy for 2025
“The excitement and energy surrounding the 2025 E4 Experience is at an all-time high,” said Greg O’Rourke, Director of Trade Shows and Events, Exertis Almo. “Dallas and New York Metro are two of our most in-demand locations, and our vendor partners are eager to showcase their latest technology. Meanwhile, our expert speakers are ready to share the most relevant industry insights, and many integrators have already registered their top end users to leverage the showroom and access specialized engineering expertise in an intimate setting.”
International Women’s Day Spotlight & Keynote by Microsoft’s Amanda Stewart
The Dallas E4 Experience will highlight International Women’s Day, including a new keynote led by Amanda Stewart from Microsoft.
“With Exertis Almo comprising 50 percent women, this event is the perfect opportunity to celebrate and uplift the brilliant women of Pro AV—both throughout the E4 Experience and at a dedicated post-event happy hour,” added O’Rourke.
Keynote Session: "AI in Action: Transforming Collaboration and Efficiency in the Smart Workplace"

Speaker: Amanda Stewart, Microsoft
Sponsored by Epson | 1.0 CTS RU
This insightful keynote will explore how AI is revolutionizing workplaces, enhancing efficiency, and creating new business opportunities. Attendees will gain the tools and knowledge needed to harness AI-driven innovation and make a lasting impact within their organizations.
“I’m honored to be the keynote speaker at the 2025 E4 Experience, as it provides a unique platform to engage with industry leaders, innovators, and professionals who are shaping the future of technology,” said Amanda Stewart, Channel Specialist & Generator of Technology Enthusiasm, North America Distribution Channels – MS Teams Room Specialist, Microsoft.
She continued, “The E4 Experience is renowned for its commitment to excellence, bringing together a diverse group of experts to share insights and foster collaboration. My goal is to encourage attendees to think creatively, challenge the status quo, and leverage AI technology to create a meaningful and lasting impact."
Additional E4 Experience Educational Sessions
- Official E4 Experience Live Show Floor Tour – Steph Beckett, rAVe Pubs (0.5 CTS RU)
- Navigating the Future: Harnessing AI in Enhanced Collaboration Spaces – Amanda Stewart, Microsoft (1.0 CTS RU)
- Monetizing Digital Signage – Todd Heberlein, Exertis Almo (1.0 CTS RU)
- Modern Meeting Room Design – Tom Kehr, Exertis Almo (1.0 CTS RU)
- CAD—Visualize and Draft – Angus Yao & Kevan McDaniel, Exertis Almo (1.0 CTS RU)
- Basic Acoustics for Meeting Rooms – Tom Kehr, Exertis Almo (1.0 CTS RU)
- The AV Forecast: Trends and Technologies Defining 2025 – Steph Beckett, rAVe Pubs (1.0 CTS RU)
- Fundamentals of Fine Pitch Direct View LED Display Technology – Fred Cain, Planar (1.0 CTS RU)
E4 Experience Represented Brands
Absen, Atlona, Audio Technica, AVer, Avocor, AVTEQ, Barco IX, Barco MX, Bolin, Bosch, Bose Pro, BrightSign, Christine, Draper, Drone Solutions, Eaton, Epson, Exertis Almo Professional Services, Hisense, Huddly, Jabra, Joan, Legrand, Lenovo, LG Pro, Listen Technologies, Lumens, Matrox, MAXHUB, MicroTouch, Mimo Monitors, Netgear, Nureva, Optoma, Panasonic Connect, Peerless-AV, Planar, PTZ Optics, Samsung Pro, Sharp, SpinetiX, Sony, ViewSonic, Vivitek, Vizrt, XR Solutions, Yealink and much more.
About the E4 Experience
The E4 Experience has earned its reputation as the premier one-day event for education, training, and hands-on access to the latest AV technology. Designed to connect integrators with leading educators, manufacturers, and certified training programs, the program delivers exclusive insights into the latest industry trends.
In 2024, the E4 Experience received the prestigious SCN Platinum Stellar Service Award and Commercial Integrator BEST Award, recognizing its impact and excellence in the AV industry.
E4 stands for the four pillars of the experience: Explore, Engage, Educate, and Expo. To register for an upcoming 2025 E4 Experience, visit www.e4experience.com.
About Exertis Almo
Exertis Almo Pro AV is the largest value-added North American Professional AV distributor offering its reseller partners the most expansive range of products, managed services, technical support, and training to drive business growth. Exertis Almo delivers customized business development strategies, programs and educational events that enable partners to thrive. The business is comprised of a highly-accomplished leadership team, more than 300 employees, 12 distribution facilities, 2.7 million square feet of warehousing space, and a marketing team regarded as the most accomplished in the industry. Exertis Almo provides the specialization and resources its vendor and customer partners need coupled with deep industry relationships. For more information about Exertis Almo, go to www.exertisalmo.com.
About DCC Technology
DCC Technology, a division of the FTSE100-listed DCC Plc., is a global network of specialist technology distribution businesses, supported by over 4,800 dedicated employees. With a mission to enrich lives through innovative technology, DCC Technology empowers people and businesses to grow and succeed.
The company delivers technology solutions to meet global needs, supporting more than 2,700 brands and serving over 35,000 retailers, dealers, and resellers.
From enhancing homes through its Life-Tech businesses, enabling faster workplace connections with Info-Tech solutions, and offering superior experiences through its Pro-Tech AV and Enterprise solutions, DCC Technology drives progress across industries. Celebrating innovation, diversity, and bold ideas, DCC Technology fosters growth opportunities for its people and partners to thrive. To learn more, visit www.dcctechnology.com.
# # #
*All product and company names herein may be trademarks of their registered owners.
Media Contact:
Traci Schaefer
TLS Communications, Inc.
630-269-4567
[email protected]