Revitalized Brand Highlights Almo Identity; Almo Pro AV Shares LinkLab Services Portfolio, Prioritizes Education, and Gives Back Via AVIXA’s Brad Sousa Impact Fund
Philadelphia, PA — May 29, 2025 — Almo Pro AV (formerly Exertis Almo), InfoComm Booth #1615, the largest and most specialized value-added North American Pro AV distributor, is unveiling a refreshed brand identity and debuting a new logo, which is being publicly shown for the first time at AVIXA’s InfoComm 2025 (#infocomm25), June 7-13 at the Orange County Convention Center.
Additionally, Almo Pro AV will spotlight its well-established and growing LinkLab Services portfolio; present multiple educational sessions led by Almo industry experts focused on AI, and Technical AV Basics; and share its support for AVIXA’s Brad Sousa Impact Fund, which provides financial support to people, programs, and partner organizations around the world using AV technology to transform communities and drive meaningful change.
A Strategic Refresh
Dan Smith, Executive Vice President of Almo Pro AV, emphasized that the rebrand is a refinement—not a reorganization. “We took a research-driven approach by analyzing market trends and partner preferences. The rebrand streamlines our operations under Almo Corporation, leveraging the identity our partners already know and have trusted for 75 years.”
He said, “We're also doubling down on what we do best—Pro AV. With continuous AV market share growth for over two years, and record highs in March and April 2025 according to IDC data, our new branding reinforces our service-first approach for integrators and manufacturers alike.”
Smith added, “While the logo may be new, our leadership, team, and dedication to the AV industry remain the same -- as strong as ever. At InfoComm, we’re celebrating this evolution, strengthening relationships, and continuing to build the future of Pro AV together.”
LinkLab Services: Expanded, Future-Ready
In March, Almo Pro AV relaunched its well-established services portfolio under the new LinkLab brand. This platform provides integrators with scalable, customizable solutions designed to streamline complex AV projects and accelerate delivery timelines.
LinkLab offers a wide range of services, including:
- Engineering & Drafting
- Design & 3D Modeling
- Programming & Commissioning
- Labor Support
- NEW: Autora Digital Signage Management Platform
Cory Allen, Vice President of LinkLab Services and a 2025 SCN The Nine cohort member, will lead live service tours at the booth throughout the show.
Almo Pro AV Experts Lead Education at InfoComm 2025
The following sessions offer knowledge for AV professionals at all levels:
Basic Acoustics for Meeting Rooms | W311GH
TUESDAY, JUNE 10 | 4PM - 5PM 1.0 CTS, CTS-D, CTS-I
Learn how to eliminate barriers and foster collaboration in meeting spaces.
Educator: Tom Kehr, System Designer and Trainer, Almo Pro AV
The Basics of Power and Grounding | W309AB
WEDNESDAY, JUNE 11 | 10AM - 11AM
1.0 CTS, CTS-D, CTS-I
Demystifying grounding and power design with practical approaches and troubleshooting techniques.
Educator: Tom Kehr, System Designer and Trainer, Almo Pro AV
AI Use Cases from the AV Edge | Booth 2461
THURSDAY, JUNE 12 | 9:30AM - 10:15AM
Discover real-world applications of AI in AV—without million-dollar budgets.
Guest Speaker: Karen Castaño, Director of Sales, National Business Team, Almo Pro AV
Philanthropic Support Focused on Making an Impact
Almo Pro AV continues to expand its philanthropic efforts throughout the industry, this year by making a monetary donation to the AVIXA Brad Sousa Impact Fund. The Fund’s focus on the three pillars of impact—people, programs, and partnerships—mirrors Almo Pro AV’s own cultural foundation and vision for the future of Pro AV.
“Our focus remains firmly on the future—developing the next generation of Pro AV leaders, refining the tools and services our customers need to thrive, and nurturing the relationships that matter,” said Smith. “By aligning with the goals of the Brad Sousa Impact Fund and AVIXA’s commitment to professional growth and community transformation, we are helping to lead the industry forward with purpose, heart, and integrity.”
Visit the Almo Pro AV InfoComm page for InfoComm details. A Happy Hour sponsored by Samsung will be hosted in the booth on Wed. June 12 at 3:00 p.m.
Almo Pro AV Partner Exhibitors
Almo Pro AV is featuring some of the newest products and services throughout the booth with experts on hand from Absen, Atlona, Audio-Technica, Avocor, Barco ClickShare, Bose, BrightSign, Christie, Dynacord, Electro-Voice, Epson, Jabra, Joan, Legrand AV, LinkLab, LG, Netgear AV, Planar, Samsung, Vizrt, and Yealink.
About Almo Pro AV
Almo Pro AV is the largest value-added North American Professional AV distributor offering its reseller partners the most expansive range of products, managed services, technical support, and training to drive business growth. Almo Pro AV delivers customized business development strategies, programs and educational events that enable partners to thrive. The business is comprised of a highly-accomplished leadership team, more than 300 employees, 12 distribution facilities, 2.7 million square feet of warehousing space, and a marketing team regarded as the most accomplished in the industry. Almo Pro AV provides the specialization and resources its vendor and customer partners need coupled with deep industry relationships. For more information about Almo Pro AV, go to www.almoproav.com.
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*All product and company names herein may be trademarks of their registered owners.
Media Contact:
Traci Schaefer
TLS Communications, Inc.
[email protected]