What is digital signage display?
Commercial digital signage uses digital technologies, such as LED, LED, and projection, to display various digital content. This typically includes digital images, videos, or dynamic content such as weather, menus, flight information, or various other text.
Why is digital signage for businesses important?
Digital signage delivers critical information more efficiently than a static sign, as it allows for easy and quick management of content across a vast geographical region. It is also more effective as it attracts more significant attention to the use of moving images and sound. And since a digital sign can be interactive, it can provide the information the end-user needs.
How effective is digital signage?
Studies have shown that after a consumer views a digital advertisement, they will remember it for 3 days, and 65% of people can recall all the visually presented information. Since digital signs are located in so many areas, it’s no surprise that people notice them for their brand message, story, or captivating imagery—sales for each industry range for digital signage advertising. Restaurants have reported 80% of their sales contributed to unplanned purchases. Other businesses have reported digital signs to add 4.75% in annual sales revenue.
How big is the digital signage industry?
As of 2018, the digital signage market was valued over $1 billion; industry leaders are projecting figure to grow exponentially by $32 billion by 2020. Since businesses are seeing the benefits of digital signage advertising and broadcasting their brand or story to consumers, the return on investment is much higher than traditional billboard signage.
Why is Exertis Almo different from other digital signage services available?
Exertis Almo’s digital signage service is CMS agnostic, allowing clients to choose the CMS that best fits their needs. Our team can then support our clients by providing the missing pieces of their digital signage solution, ranging from services as simple as media player configuration or calendar application, to a fully custom wayfinding application. Many of our services allow for dynamic data to automatically update the digital signage instead of relying on manual content management.